Part 3: IT4IT as a reference architecture
In January 2014, as an AT&T executive assigned to Target, I made the case I should attend the National Retail Federation’s big party (ahem, convention) in New York, at the Javits Center. I re-connected with the Association for Retail Technology Standards, and was envious of the success they’d achieved: a large booth on prime expo floor real estate, in the center of the action at the Javits Center, with satellite booths from Oracle and Teradata and others (who had their own big pavilions).
This shows the success of the ARTS leadership in promoting their standard as the basis of interoperability in the retail space. I’ve seen the ARTS data model; it’s enormous and comprehensive and continues to expand its reach as the basis for retail architecture. (My old boss at Target was a participant, as long ago as 2000. These things do take time.)
The governance model
This brings us to the governance question: how is the standard created and maintained?